As a homegrown mall, it is Parkmall’s mission to support and promote micro-retailers and starting entrepreneurs as a way of giving back to the community. And what better month to focus on the SMEs than on August when the Cebuano community celebrates the 448th Founding Anniversary of the Cebu Province and the 48th Mandaue City Charter Day.

Aptly called Cebu’s Pride, Parkmall’s month-long campaign gathered different local brands and SMEs for a roster of activities featuring Cebu’s finest crafts, food and music from August 4 to 31, 2017.

Photos by EJ Negre

Starting off Cebu’s Pride month were two exhibits that showcased some of Cebu’s world-class products. On August 4-13, fashion designer Dexter Alazas displayed his fashionable pieces made from Cebu’s very own Hablon fabric in an exhibit called Linea Sugbuana. Culminating the exhibit was the Amano by Dexter Alazas, a fashion show featuring his Hablon creations, on August 12 at the Piazza Rotunda.

On the same week at the Central Bark of Parkmall was a display of the different models of world-class bamboo nipa huts or payag by Absolute Bamboo Amenity Corp., an acclaimed company that produces high quality bamboo products made in Liloan, Cebu. Miniature models of these nipa huts were also on display at the East entrance until August 31.

Mall guests were in for a treat at the West Lobby on August 11-13 and 18-20 as Parkmall gathered the best delicacies and specialties from all over Cebu, such as Carcar’s famous chicharon, Argao’s torta, Pangan-an Island’s seashell crafts, Pinamungajan’s handwoven bags, and Cebu City’s ginabot.

Events Avenue’s Flavors of Cebu on August 18-20 gathered Cebu’s up and coming restaurants for a three-day food bazaar with live entertainment at night. On August 19, diners were serenaded by Kadasig artists and Bisrock bands as Heritage Productions promoted their new proudly Cebuano film called #MTK.

On August 25-31, 2017 in time for Mandaue City’s Charter Day on the 30th, Parkmall promoted Mandauehanon micro-enterprises by organizing Mandaue’s Best, a mini bazaar where mall guests can enjoy the finest delicacies and specialties of Mandaue, such as masareal, tagaktak, and bibingka. Mandaue’s Best could be enjoyed at the West Lobby inside the mall.

During the same dates, mall goers were also able to shop for apparels and accessories while also enjoying grilled dishes at the Mandaue Charter Day Bazaar at the Central Bark (beside Choobi-choobi).

The Cebu’s Pride campaign, now on its 2nd year, is also one of Parkmall’s ways of giving back to the community by supporting micro-retailers and starting entrepreneurs. As a homegrown mall, Parkmall’s mission include incubating SMEs and promoting the local industry.